People across Russia have been paring back on eating out due to how expensive such a pastime has become overall. IKEA has stepped in with a fun experience, Instead of Cafe, to show that dining in can be just as memorable as visiting a hot restaurant. Instead of Cafe is made up of a few different kitchen layouts complete with a dining area that guests can rent to cook up an amazing feast.
Perfect for hosting parties and more intimate get togethers, IKEA's Instead of Cafe not only puts to test the products they sell, but also allows people to genuinely connect with the brand in a practical and engaging way. Not to mention that the spaces designed were utterly shareable.