In order to creatively showcase the Citroën C4 Cactus, the automotive brand set up a unique car display at the Birmingham Bull Ring shopping center.
The display took the form of a large mosaic installation that used thousands of miniature toy cars to recreate the white, black, yellow and red details on the car. Since the mosaic was set up in a public place, visitors to the center were able to pick a model car of their choosing and take it home.
On top of this, the public was encouraged to learn about the car's features and try their hand at winning a number of prizes available on-site. One of the grand prizes available included a family trip to Disneyland Paris and the chance to take part in a brand experience from Citroën as well.