Artist Will.i.am and Lexus teamed up with a group of dedicated technicians to create a real-time racetrack version of the video game Rock Band.
The racetrack uses 350 audio-sensitive lasers that move across the track to guide the cars like a real-time virtual map. Each laser is a target-like music note that must be hit in order to produce Will.i.am’s song #thatPOWER. If one music note is missed, the entire song stops and the "game" must re-start.
This elaborate and creative racetrack, video game and music video was designed and filmed in one night. There were three talented drivers who successfully drove around the racetrack in precise synchronization behind the wheels of Lexus’ NX CUVs. Since the video was filmed at night, the lights and lasers added an even more exciting element to the upbeat soundtrack from Will.i.am and Lexus.
Musical Laser Racetracks
More Stats +/-
Ferrari FXX Evoluzione Unveiledâ€¦ Wow!
Responsively Painted Cars
Geometrically Futuristic Lounges
Aerial Racetrack Photography
Sound-Bursting Speedway Videos
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Video Shows Will.i.am and Lexus Unveil an Auto Version of Rock Band
- By: Ady FloydAug 4, 2015