Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Cadillac Plans to Open 700 Dedicated Small Auto Shops

 - Jul 3, 2015
References: cadillac & autoblog
With changes to the brand's headquarters, a new naming scheme and the announcement of small auto shops at both the Washington Auto Show and the NADA dealers' convention, Johan de Nysschen is steering Cadillac in a brand new direction.

These 700 new "boutique" showrooms will from Cadillac promise new technology, top-tier staff and luxury amenities. One of the most impressive features of the planned retail spaces includes a virtual showroom, where consumers would be able to customize the interior and exterior of a new car with interactive displays and holograms.

de Nysschen describes: "I am definitely going to be in disagreement with dealers who think they can sustain the business for Cadillac by selling Cadillac out the backdoor of a Chevy store," and believes that the implementation of these premium stores will upgrade the existing customer experience.