Designer fashion boutiques are often host to extravagant retail displays, but the opening of a temporary fashion pop-up shop presents the opportunity to go even more wild with styling. The opening of Sonia Rykiel’s library-themed store in Aoyama, Tokyo is the perfect example of this.
The store boasts a vibrant red interior, lined with shelves of books that fit from floor to ceiling. This unusual hybrid of bookstore and fashion retail space began as part of a global campaign that was initiated in Paris. This retail space was originally centered around the history of the Left Bank, and soon, other global Sonia Rykiel stores will carry this theme onward.
In addition to presenting the Sonia Rykiel Autumn/Winter 2015 collection, the store also hosts artwork by André Saraïva and an exclusive fragrance crafted by Daniela Andrier.
Sonia Rykiel's Tokyo Fashion Pop-Up Puts Garments and Books on Display
Laura McQuarrie — May 16, 2015 — Business
References: soniarykiel & japantrends