Fashion photographer Elle Muliarchyk has released a playful series of beauty transformation GIFs that are taking over the Internet. Working with New York City's top models in collaboration with The Society Management, she gets creative behind the camera in order to show off some dramatic makeovers. More of a performance than a how-to, the beauty transformation GIFs are endlessly entertaining.
Whether that involves a cute redhead turned into a mischievous Victorian lady or a dapper man into a candy-haired drag queen, the beauty transformation GIFs may very well inspire people to adopt a different persona one day soon. Spring is an opportune time for reinvention, after all. As for her medium of choice, Muliarchyk says, "GIFs channel raw human emotion better than words or images."