The Givenchy Mens FW15 featured a flock of makeup-clad models. The French menswear show, featuring a handful of female models, showcased a series of scale-like faces down the runway. The recent influx of makeup enhanced menswear shows are exploring the idea of a more artistic direction for male-centric brands. Seeming as if they crawled out of the depths of the ocean, the male models from the Givenchy show seem unphased by their tremendous cosmetic change.
Featuring green glittering faces, red fiery faces and coral spawning makeup, the model's cosmetic change reflects the shift in menswear. The cosmetic art direction speaks directly to the season's collection and draws inspiration from ocean. Givenchy is no stranger to putting on a dynamic art-driven show.
Key Themes Behind This Trend
- Artistic Direction in Menswear
- The increase in makeup-enhanced menswear shows is pushing brands to explore a more artistic direction for male-centric fashion.
- Exploration of Makeup in Menswear
- The use of makeup in menswear shows is providing an opportunity for brands to experiment with new cosmetic art directions.
- Shift Towards Art-driven Fashion Shows
- The rise of art-driven fashion shows, like Givenchy's, is highlighting the importance of creativity and storytelling in the runway.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation opportunities by embracing makeup as a means to express art and creativity in menswear.
- Cosmetics
- The cosmetics industry has a chance to cater to the growing demand for makeup products specifically designed for men in the fashion industry.
- Entertainment
- The entertainment industry can collaborate with fashion brands to create immersive and visually stunning art-driven fashion shows that captivate audiences.
