Photographer Anna Pogossova captures 'Micro Beauty,' Oyster Magazine's conceptual makeup editorial. The image series features no models an instead highlights the season's hottest cosmetic products in an artistic way. These products include crimson lipsticks, summery perfumes and charchoal eyeshadows from brands that include Chanel, Tom Ford and Nepoleon Perdis among other names.
Oyster Magazine's beauty editor Ruby Heery brings this editorial's vision to life and compares perfume bottle close-ups with images of food, raw wood and even fresh flowers. 'Micro Beauty' is conceptual and visually striking, appealing to the Australian style publication's target demographic. Oyster is known as an alternative fashion magazine and always aims to present its readers with editorial work that blurs artistic lines.
Why This Trend Is Growing
- Micro Beauty Trend
- The trend for a 'micro' approach appears to be growing, creating opportunities for brands to focus on new product formulations and smaller packaging to meet this upcoming trend.
- Conceptual Photography Trend
- The 'micro beauty' editorial is part of a growing trend for visually striking and artistically bold conceptual photography that can create a new platform for beauty brands to promote their products.
- Alternative Beauty Trend
- Alternative beauty publications like Oyster Magazine are gaining popularity, and there is an opportunity for niche beauty brands to partner with them to create editorial content that appeals to their target consumers.
Industries Being Reshaped
- Cosmetics Industry
- The beauty industry can create new marketing opportunities by collaborating with alternative fashion and beauty publications and taking a concept-driven approach to editorial photography.
- Fashion Industry
- The growing trend for alternative, concept-driven beauty editorials presents an opportunity for the fashion industry to present their brands in a new and artistic way.
- Photography Industry
- The trend for visually striking, conceptual photography in beauty editorials offers new business opportunities for photographers to showcase their creativity and produce work for beauty brands and publications.
