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Iridescently Fierce Photoshoots

Jake Farra Captures a Vibrantly Dark Beauty Story

— June 18, 2015 — Fashion
Jake Farra has captured an incredibly fierce photoshoot that focuses on dark and edgy makeup perfect for any time of the year. Although it would be particularly great for the fall and winter season, the iridescent quality of the looks easily turns the model into a modern day mermaid who's ready for a night out on the town on a hot summer day.

Starring Kathryn, who was styled by Candice Hannah Marcelle, the photoshoot by Jake Farra was captured in studio against a variety of different backdrops. Yet what stands out the most, aside from the beauty looks themselves, is the use of a simple translucent plastic sheet that makes the glossy colors stand out all the more. Jake Farra worked with beauty artist Natalie Harper to perfect the stunning looks.
Trend Themes
1. Iridescent Makeup - Opportunity for makeup and beauty brands to explore new iridescent product lines and marketing strategies.
2. Edgy Beauty - Opportunity for beauty and fashion brands to explore edgier looks and expand their target audience.
3. Translucent Backdrops - Opportunity for photography studios to experiment with the use of simple translucent plastic sheets to create impactful images.
Industry Implications
1. Beauty and Makeup - Industry can leverage the edgy beauty trend by developing and marketing new product lines that cater to customers seeking these looks.
2. Fashion - Industry can complement the iridescent makeup trend by integrating this look into clothing designs, accessories and jewelry.
3. Photography - Industry can adopt the use of translucent plastic sheets to create photographic effects that create a unique style.
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