Etude Cosmetics is a Korean beauty retailer that is known for its cutesy and feminine branding. While the brand offers a diverse range of products, its 'Etoinette' range stands out and boasts pink and gold packaging that is reminiscent of vintage fragrance and skincare containers.
Drawing inspiration from French monarch Marie Antoinette, Etude Cosmetics' 'Etoinette' collection features feminine lipsticks, decorative powder jars and nail varnish containers that are fit for a princess.
Known for their vibrant packaging, Korean cosmetics are designed to appeal to a niche demographic. This decorative beauty range will appeal to girly girls with an appreciation for Parisian design. In addition to being beneficial for one's skin, these cosmetics also double as decorative dresser objects.