Every company wants its products to catch the consumer's gaze on the shop shelf, but this marketing facility was especially important in b.seen eyecare packaging. The series of creams and ointments has been concocted to help people deal with dark circles, wrinkles, cracked skin and oil seeds, bringing youth, health and comfort to the very organs that do the shopping.
Andrea Lee's concept was otherwise kept as minimal as possible. The lotion dispensers are sleek and silver, the roller is shiny and bronze and the dryness solution is contained within a glossy metallic pouch. Plain and coherent labels introduce each item and include a splash of color. The boxes of b.seen eyecare packaging have psychedelic patterns and feature the same bright eyeballs that act as spherical caps on the push-top containers.