Yanni’s Olive Grove is a brand from Greece, and the owner was looking to expand into a more international market. To help with this, he worked with graphic designer Christos Tsoleridis to come up with something that could appeal to people from around the world.
The designer went with a very minimalist design to achieve this effect. Considering not everyone speaks English, it's important to have a simple yet recognizable symbol for a brand. Christos Tsoleridis did exactly that, and used a few straight lines along with one curved to form an icon that stood for the Yanni brand. In the end, Yanni's Olive Grove became ready to hit the international market, thanks to this branding initiative. Sometimes, the simple and more straightforward approach is the most effective compared to too much clutter.