Lorem Ipsum Debuts a Branding Upgrade

 - Nov 7, 2014
References: loremipsum.rs & itsnicethat
Lorem Ipsum has created an inspiring ice cream branding concept. The artisanal ice cream shop was created by Nikola Zmajevic, Nemanja Jehlicka and Bratislav Milenkovic in 2011; today, only Jehlicka remains from the original group.

Lorem Ipsum's branding upgrade shows off Jehlicka's design intuition. The concept features a brand new logo, typeface and wordmark that is simple, clean and impactful. It is the type of logo that's immediately recognizable.

Some people may think of ice cream as a juvenile dessert, messily enjoyed by children and youth. Lorem Ipsum's branding turns that belief on its head, providing a sleek and minimal look that will appeal to adults. This concept is certainly making me wish for summer!