I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
Amelia Roblin — February 27, 2014 — Lifestyle
References: powercs.ru & packagingoftheworld
You often need more than a product and its plain presence to entice consumers, and this was taken seriously with I'm Siberian Condoms packaging. Given that many people do not see a great difference between competing brands of the latex prophylactic, the POWER agency of Russia strove to infuse the identity of these items with a bit more edge.
"I'm f***ing wild," is written in a bold typeface across the foil sachets and the included asterix symbol is a reference to the snowy landscape. I'm Siberian Condoms packaging also comes with the tagline of "It's the best way to warm up for Siberia inhabitants," making a playful suggestion with a lighthearted attitude towards sex. The scheme certainly makes using protection seem much cooler.
"I'm f***ing wild," is written in a bold typeface across the foil sachets and the included asterix symbol is a reference to the snowy landscape. I'm Siberian Condoms packaging also comes with the tagline of "It's the best way to warm up for Siberia inhabitants," making a playful suggestion with a lighthearted attitude towards sex. The scheme certainly makes using protection seem much cooler.
Trend Themes
-
Bold Branding — Exploring unconventional and edgy packaging designs to differentiate products and attract consumers.
-
Playful Marketing — Using humor and lightheartedness in advertising campaigns to make products more relatable and approachable.
-
Personalized Branding — Creating packaging and messaging tailored to specific cultural or regional demographics to enhance consumer connection.
Industry Implications
-
Contraceptive Industry — Opportunity for companies to disrupt the market by reimagining the branding and packaging of contraceptive products.
-
Marketing and Advertising Industry — Potential for agencies to develop unique and creative marketing strategies, leveraging humor and unconventional approaches.
-
Consumer Goods Industry — Insights for consumer goods companies to explore personalized branding to create a stronger emotional connection with their target audience.
4.7
Score
Popularity
Activity
Freshness
