Montreal-based organic juice company Dose has undergone a branding overhaul at the hands of Akufen Atelier Creatif.
The design collective created hipster-friendly, minimal packaging for the raw juice brand. The title of each drink is broken up across the front of the clear plastic bottles, an aesthetic choice that was inspired by the abbreviated nature of contemporary text message lingo. The color of the text has been chosen to correspond with the color of the juice inside. For instance, the Tango is a bright orange drink that is off-set with a bold yellow font.
Though the design is simple, it is loud and eye-catching enough to attract a younger audience. People are becoming more health-conscious much earlier these days, and the Dose redesign definitely reflects this shift.