Aiming to incite smiles, SOOK sets itself apart from other rice packaging designs with a quirky, playful look. Created by the Thai Health Organization, SOOK is meant to be the embodiment of happiness. Sold in the SOOK Shop, this fun product packaging transforms the happy face brand logo into one that's ready to down a mouthful of rice. The simplistic style is graphic and appealing to a generation that mostly communicates via emojis.
In addition to turning a bag of rice into a cute character, the cutouts on the packaging also help to give consumers a better look at the rice inside. The simple cubes could be stacked easily, turning into a product display that's even more charming in numbers.