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39 Functional Packaging Designs

From Measured Spice Packaging to Self-Watering Plant Bags

— November 25, 2015 — Eco
Functional packaging designs are a clever way to increase the value of any product and the overall customer experience. By incorporating alternative uses into packaging designs, whether related to the product or not, brands can improve product interaction so that the experience is naturalistic and unobtrusive.

In addition to improving the experience of using a product, bonus alternative uses can add unexpected moments of delight for consumers. One such example is the plantable coffee cup designed by 'Reduce Reuse Grow.' The biodegradable cup is embedded with California wildflower seeds and is aimed at benefiting reforestation efforts in the state.

Above all else, functional packaging serves to eliminate all possible barriers to purchase. For example, many packaging concepts include helpful measurement tools built into packaging concepts. For a customer who doesn't own a measuring cup, this could solve a legitimate issue that could prevent a purchase.
6.8
Score
Popularity
Activity
Freshness
38
Insulating Wooden Boxes
Insulating Wooden Boxes
The 'WooBox' is an Eco-Friendly Alternative to Styrofoam Packaging
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37
Squeezable Mustard Pouches
Squeezable Mustard Pouches
Silver Spring's Deli-Style Mustard is Packed into a Gusseted Pouch
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36
Beverage Bottle Wristbands
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
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35
Water-Resistant Cardboard Cups
Water-Resistant Cardboard Cups
Kotkamills' Eco-Friendly Disposable Cups are Chemical-Free
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34
Globetrotting Snack Bags
Globetrotting Snack Bags
Transavia Airlines' Potato Chip Bags Satisfy Cravings and Wanderlust
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33
Ready-to-Pour Cleaner Pouches
Ready-to-Pour Cleaner Pouches
Bona's Hardwood Floor Cleaner Comes with an Easy-to-Use Dispenser
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32
Oven-Ready Poultry Packages
Oven-Ready Poultry Packages
Sealed Air Corp.'s Display Bag is Also an Ovenable Pouch
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31
Pre-Filled Icing Bags
Pre-Filled Icing Bags
The Pillsbury Filled Pastry Bags Make Quick Work of Decorating Cakes
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30
NFC Whiskey Bottles
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
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29
Pocket-Sized Water Bottles
Pocket-Sized Water Bottles
Core Hydration is Offering Its Packaged Water in 500mL Portions
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28
Stackable Takeaway Packaging
Stackable Takeaway Packaging
The Sta-Pack Features Separate Units Connected by a Handle
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27
Injectable Face Masks
Injectable Face Masks
This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion
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26
Compostable Candy Wrappers
Compostable Candy Wrappers
Alter Eco's Chocolate Truffles are Packaged in Compostable Foil
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25
Tubed Rice Containers
Tubed Rice Containers
Germany's Reishunger Brand Offers a Different Way to Store the Grains
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24
Eco Detergent Packaging
Eco Detergent Packaging
This Eco Laundry Packaging Concept Provides a Built-In Scoop
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23
Modular Takeaway Containers
Modular Takeaway Containers
This Adaptive Container Features Clip-In Attachments as Dividers
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22
Plantable Coffee Containers
Plantable Coffee Containers
This Eco-Friendly Plantable Coffee Cup Turns Into Compost As Well
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21
Fast Food Bike Carriers
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
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20
Literal Hand-Picked Packaging
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
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19
Easy-Pour Packaging
Easy-Pour Packaging
A Watering Can Fertilizer Bag Makes Tending to Your Garden a Splash
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18
Handheld Hamburger Packaging
Handheld Hamburger Packaging
This New McDonald's Takeaway Bag Makes It Easier to Eat a Big Mac
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17
Spoon-Integrated Packaging
Spoon-Integrated Packaging
This Snack Container is Packaged with a Spoon That's Cleverly Hidden
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16
Measured Spice Packaging
Measured Spice Packaging
Pinch & Dash is a Clever Branding Concept by Nichol Dannemiller
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15
Biodegradable Book Packaging
Biodegradable Book Packaging
This Reusable Book Packaging Transforms into a Plant Pot
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14
Revolving Butter Packets
Revolving Butter Packets
This Butter Packaging Reveals the Product with a Rotating Compartment
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13
Reactive Food Labels
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
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12
Dual-Purpose Camera Manuals
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
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11
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
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10
Hexagonal Cookie Packaging Concepts
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
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9
Raindrop Herb Branding
Raindrop Herb Branding
Urb Garden Packaging References Nature in Contour and Composition
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8
Ready-to-Mix Cocktail Packaging
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
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7
Pizza Box Projectors
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
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6
Self-Watering Packaging Designs
Self-Watering Packaging Designs
Duncan Anderson Designs a Package to keep Herbs Fresh
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5
Self-Opening Package
Self-Opening Package
Tomorrow Machine Creates Packaging that Opens Itself When Food is Ready
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4
Siamese Beverage Sleeves
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
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3
Multipurpose Honey Containers
Multipurpose Honey Containers
This Honey Packaging Design Doubles as a Candle
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2
Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
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1
Shoe Packaging Purses
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
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