Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This New McDonald's Takeaway Bag Makes It Easier to Eat a Big Mac

 - Aug 11, 2015
References: jessicastoll &
Arizona State University design student Jessica Stoll recently re-imaged the classic McDonald's takeaway bag. While McDonald's has redesigned its takeout packaging many times over the years, Stoll's new design favors functionality over style. Rather than focusing on the exterior design, Stoll created a clever bag with functional food-shaped pockets on the interior.

The clever packaging was inspired by the desire to make it easier to eat a McDonald's hamburger while seated at a table. Stoll achieved the functional new packaging through the use of an ingenious folding system. Her clever new takeaway bag adapts to fast food products by providing custom pockets for both a burger and fries. The folding bag thus makes it easier for customers to hold and eat their food.

The practical packaging offers a simpler way for patrons to consume the most beloved menu items at McDonald's.