PB Creative launched a collection of ready-to-drink spirits in packaging that contains both alcohol and a mixer.
Two of the containers from the three-piece packaging system can be removed, opened and poured back into the main cup-shaped vessel that is used to package the On The Go Spirit range. As such, consumers have the potential to add the desired amount of alcohol and mixer to suit their tastes. This RTD system solves some of the problems that come with many other ready-to-drink products, including that most products that are meant to be consumed straight from a bottle or can sacrifice the prestige that comes with drinking from a glass.
Alongside the ready-to-drink On The Go Spirit range, PB Creative also developed a premium On The Go Prosecco collection for mature consumers.