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Top 100 Marketing Trends in August

From Metabolism-Boosting Energy Drinks to Massive Emoji Events

— August 27, 2017 — Marketing
These August 2017 marketing trends showcase a selection of innovative packaging designs, advertising campaigns, and product ideas.

An example of the latter is the brow stamp applicator kit from i-Envy, which makes doing one's eyebrows a whole lot easier. To use the unique product, all one has to do is stamp into the brow powder with the applicator and put it on top of their eyebrows. Once doing so, they can brush out the product so that it's more evenly distributed and looks natural.

Also included in these August 2017 marketing trends is the immersive project that resulted in the transformation of the Taipei subway to promote the Summer Universiade of 2017. To increase excitement for the international sporting event, Easycard Corporation made the subway cars into realistic simulations of different venues.
7
Score
Popularity
Activity
Freshness
100
Universal Eye Shadow Shades
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
<
99
eCommerce Wine Brands
eCommerce Wine Brands
King Estate Winery Developed NEXT with Amazon for Amazon Wine
<
98
Revitalized Shipyard Illustrations
Revitalized Shipyard Illustrations
Pete Reynolds' Drawings Supply an Old Shipyard with Meaning
<
97
Student Technology Promotions
Student Technology Promotions
The Apple Back to School Program is Offering Free Beats Headphones
<
96
Hybrid Whiskey Spirits
Hybrid Whiskey Spirits
'Copper Cross Hybrid' Introduces a Blend of Bourbon and Rye
<
95
Allergen-Free Snack Bars
Allergen-Free Snack Bars
The Enjoy Life Foods Baked Chewy Bars are Dessert-Inspired
<
94
Functional Dessert Treats
Functional Dessert Treats
The Njie ProPud Crunchy Granola Chocolate Banana Pudding is Protein-Rich
<
93
Naturally Sweetened Fat-Free Yogurts
Naturally Sweetened Fat-Free Yogurts
Dannon Light & Fit Nonfat Yogurt Has No Artificial Sweeteners
<
92
Convenient Eyebrow Stamps
Convenient Eyebrow Stamps
The i-Envy Brow Stamp Makes Filling In Brows a Simpler Process
<
91
Low-Sugar Protein Yogurts
Low-Sugar Protein Yogurts
Chobani Smooth Low-Fat Classic Yogurt is Free of Artificial Ingredients
<
90
Booze-Infused Jams
Booze-Infused Jams
'Drunk Jelly' Wine-Infused Jam Elevates Any PB & J Sandwich
<
89
Coffee Beverage Cookies
Coffee Beverage Cookies
The Oreo Dunkin' Donuts Mocha Cookies are a Limited Edition Creation
<
88
Sustainability-Focused Milks
Sustainability-Focused Milks
The Arla Organic Free-Range Milk is a More Natural Alternative
<
87
Ice Cream Poke Bowls
Ice Cream Poke Bowls
foodora Vancouver Will Offer the Limited Edition 'Twisted Poke Bowl'
<
86
Natural Brow-Thickening Serums
Natural Brow-Thickening Serums
VegaBROW Was Designed to Create Thicker and Fuller Eyebrows
<
85
Fast Casual Marinade Products
Fast Casual Marinade Products
This Nando's Peri-Peri Marinades is Part of the Brand's CPG Line
<
84
Metabolism-Boosting Energy Drinks
Metabolism-Boosting Energy Drinks
The CELSIUS HEAT Energy Drinks are Carbonated and Flavorful
<
83
Spiced Rum Ice Creams
Spiced Rum Ice Creams
The B'lack Summer Skream' Truck is Serving Up Pitch Black Ice Cream
<
82
Boozy Big-Brand Ice Creams
Boozy Big-Brand Ice Creams
The Haagen-Dazs Spirits Collection is Only Available in Canada
<
81
Targeted Miniature Sheet Masks
Targeted Miniature Sheet Masks
Kocostar Offers Sheet Masks to Specifically Target Problem Areas
<
80
Record-Breaking Emoji Events
Record-Breaking Emoji Events
Sony Pictures Set Up a Fun Stunt to Promote The Emoji Movie
<
79
Conscious Team Jerseys
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
<
78
Iconic Reflective Sunglasses Collections
Iconic Reflective Sunglasses Collections
Ray-Ban's Blaze Collection Features Mirror-Like Lenses
<
77
Picturesque Flour Packaging
Picturesque Flour Packaging
The Ryazanochka Flour Branding Highlights Beautiful Scenery
<
76
Low-Fat Protein Ice Creams
Low-Fat Protein Ice Creams
The Kroger Simple Truth Low Cow Lite Ice Cream is a Healthy Alternative
<
75
Immersive Art Car Events
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
<
74
Teen Film Makeup Brushes
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
<
73
Reactive Color-Changing Lip Balms
Reactive Color-Changing Lip Balms
The Winky Lux Glimmer Balm Changes Color Based on the Individual
<
72
Sunscreen Bar Taps
Sunscreen Bar Taps
Apotek Hjärtat Equipped Barrio's Rooftop Bar in Stockholm with Sunscreen on Tap
<
71
Tequila Drinking Fountains
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
<
70
Self-Serve Boba Tea Bars
Self-Serve Boba Tea Bars
MILK+T is the World's First Self-Serve Bubble Tea Flagship
<
69
Special Gelato Donut Sandwiches
Special Gelato Donut Sandwiches
The 'Death & Glory' is Only Available Through foodora Toronto
<
68
Automotive Ice Creams
Automotive Ice Creams
The Ford Mustang Ice Cream Sandwich Celebrates the New Muscle Car
<
67
Cervical Spine-Supporting Pillows
Cervical Spine-Supporting Pillows
The ComfortAdjust Pillow Aims to Relieve "Tech Neck"
<
66
Commemorative Commander Watches
Commemorative Commander Watches
Omega's Seamaster Commander Watch Honors 20 Years with James Bond
<
65
Artisan Botanical Spritzers
Artisan Botanical Spritzers
The Blossom Brothers Artisan Wine Spritzers are Refreshingly Crisp
<
64
Dessert-Like Yogurt Flavors
Dessert-Like Yogurt Flavors
noosa Recently Released Five New Sweet and Dynamic Yogurt Flavors
<
63
Quirky Packaged Fish Products
Quirky Packaged Fish Products
The Pepus Brand Offers Modernized Packaged Fish Goods
<
62
Fried Chicken Smartphones
Fried Chicken Smartphones
Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
<
61
On-the-Go Vodka Cocktails
On-the-Go Vodka Cocktails
Vrai is a Collection of Refreshing, Vodka-Based Beverages
<
60
Product-Inspired Ice Cream Branding
Product-Inspired Ice Cream Branding
These Häagen-Dazs Ice Creams are Covered in Flavorful Artwork
<
59
Fembot-Inspired Retail Stores
Fembot-Inspired Retail Stores
The Acne Studios Flagship Store in Milan is Futuristic and Feminine
<
58
Cake-Filled Chocolate Bars
Cake-Filled Chocolate Bars
Nestlé Japan Released a Chocolate Cake Kit Kat Bar
<
57
Immersive Sports Subway Cars
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
<
56
Golden Body Rollers
Golden Body Rollers
'The Tiger Tail 24K' is an Ultra-Luxury $5,000 Self-Care Product
<
55
TV-Inspired Installations
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
<
54
Literal Bamboo Beverage Branding
Literal Bamboo Beverage Branding
The Conceptual Bamboo Juice Looks Like a Stick of the Plant
<
53
Wedding Day Sweet Treats
Wedding Day Sweet Treats
This Wedding Gift Box Features a Range of Miniature Patisseries
<
52
Artistic Vacuum-Insulated Bottles
Artistic Vacuum-Insulated Bottles
Cask Bottles are Able to Regulate Both Hot and Cold Temperatures
<
51
Denim Hijab Casualwear Campaigns
Denim Hijab Casualwear Campaigns
American Eagle's Newest Campaign Features the Model Halima Aden
<
50
Cucumber-Based Instruments
Cucumber-Based Instruments
Hendrick’s Gin is Inviting Consumers to Make Music with Vegetables
<
49
Genitalia Care Collections
Genitalia Care Collections
The Perfect V Offers Cosmetic Products for the Vulva
<
48
CG Beverage Displays
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
<
47
Couture-Inspired Airline Uniforms
Couture-Inspired Airline Uniforms
Hainan Airlines Presented Its New Uniform at Paris Fashion Week
<
46
Limited Edition Flexible Soaps
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
<
45
Wrapping Paper Shopping Bags
Wrapping Paper Shopping Bags
This Reusable Shopping Tote's Printed Interior Doubles as Gift Wrap
<
44
Retro-Inspired Cocktail Bars
Retro-Inspired Cocktail Bars
'Dirty Bones' Soho Takes Inspiration From Studio 54 and 70s Glamor
<
43
Austrian Cheese Bun Shops
Austrian Cheese Bun Shops
Austrian Cheese Bun Shop Guschlbauer is Opening a Location in Toronto
<
42
Fast Food Couture Collections
Fast Food Couture Collections
These Design Students Created Clothing from McDonald's Packaging
<
41
Resurrected Petite Clothing Collections
Resurrected Petite Clothing Collections
Reformation's Petite Line is Now a Permanent Collection
<
40
Natural Hydration Juice Waters
Natural Hydration Juice Waters
The Water Works Water Beverages are Completely Natural
<
39
Miniature Ice Cream Trucks
Miniature Ice Cream Trucks
Wall's "Snack-Sized" Ice Cream Van Celebrates Its 'Snackable' Range
<
38
High-Protein Pea Snacks
High-Protein Pea Snacks
The Brave Roasted Peas are Made with Vegan Ingredients
<
37
Connected Wine Bottles
Connected Wine Bottles
Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
<
36
Animatronic Order-Taking Robots
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
<
35
Tech-Enhanced Sous-Vide Tools
Tech-Enhanced Sous-Vide Tools
The Nise Wave Schedules and Cooks Pre-Programmed Recipes
<
34
Pillow-Shaped Milk Packaging
Pillow-Shaped Milk Packaging
This Conceptual Milk Package Presents a Soothing Bedtime Drink
<
33
High-Tech Pop-Up Barbershops
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
<
32
Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
<
31
Disney-Inspired Vehicles
Disney-Inspired Vehicles
The 'Minnie Van' a Four-Wheeled Tribute to Minnie Mouse
<
30
Illusory Headphone Ads
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
<
29
Anecdotal Fast Food Packaging
Anecdotal Fast Food Packaging
The New SONIC Packaging Reveals Illustrations and Brief Stories
<
28
Bad Babysitter Commercials
Bad Babysitter Commercials
The T-Mobile 'Babysitter' Ad Takes a Swipe at Verizon's Fees and Taxes
<
27
Mobile Nap Trailers
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
<
26
Luxury Botanical Water
Luxury Botanical Water
SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore
<
25
Interactive Fast Food Windows
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
<
24
Rooftop Glamping Promotions
Rooftop Glamping Promotions
Strongbow's Orchard Glampground is in the Heart of Downtown Toronto
<
23
Instant Photography Pop-Ups
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
<
22
Intelligent Vending Machines
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
<
21
Modular Takeaway Containers
Modular Takeaway Containers
This Adaptive Container Features Clip-In Attachments as Dividers
<
20
Empowering Footwear Stores
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
<
19
Retro Presswork Branding
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
<
18
Redesigned Fast Food Chains
Redesigned Fast Food Chains
Subway Stores Will Now Feature More Modern and Health-Focused Designs
<
17
Multi-Sensory Beverage Pop-Ups
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
<
16
TV-Watching Retreats
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
<
15
Barbie Streetwear Collections
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
<
14
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
<
13
Millennial-Targeted Canned Wines
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
<
12
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
<
11
Bespoke Wimbledon Beer Pop-Ups
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
<
10
Waste-Reduction Cafes
Waste-Reduction Cafes
Handsome Her Features a Wall with Dozens of Mugs to Take To-Go
<
9
Regal Jewelry Collections
Regal Jewelry Collections
Yunus & Eliza's Game of Thrones Jewelry Line is Worn on The Show
<
8
Detachable Underwear Clasps
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
<
7
Gaming App Pop-Up Cafes
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
<
6
Immersive Sci-Fi Hotels
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
<
5
High Design Hostels
High Design Hostels
'Native Hostel' in Austin Was Designed to Normalize Hostel Culture in the US
<
4
Ready-to-Mix Cocktail Packaging
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
<
3
Nostalgic Food Truck Branding
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
<
2
Fast Food Salad Shops
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
<
1
Holographic Display Smartphones
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone
<