As an extension of the Lynx Find Your Magic campaign, the deodorant brand launched a pop-up 'Find Your Magic Shop' in Dublin, Ireland.
The shop boasts an interactive Magic Mirror, which uses augmented reality technology to give men the chance to try six of the most popular hairstyles in the country with facial targeting and tracking.
On top of being drawn to the Find Your Magic Shop to experience a fusion of technology and grooming, men in Ireland will be interested in checking out the Find Your Magic Nights, which take the form of events hosted by brand ambassadors that discuss themes like overcoming stereotypes and finding one's magic. Some of the ambassadors that will be participating include MMA coach John Kavanagh, comedian Al Porter and personal trainer Rob Lipsett.
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