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Top 50 Interactive Trends in August

From Food-Focused Automotive Pop-Ups to Musical Soda Campaigns

— August 27, 2017 — Marketing
These August 2017 interactive trends demonstrate some of the different ways that brands can increase their appeal among consumers by using creative means to ensure that their product or service remains memorable.

In order to promote a new supernatural TV series called 'Midnight Texas,' Syfy created a campaign dubbed 'Food and Fortune,' which combines BBQ burger sliders from Breddos Tacos with fortune telling from Ryan Gooding. The pop-up was exclusive to social media influencers and members of the media, who helped to spread the word on the new series and what it has to offer.

Also featured in these August 2017 interactive trends is the new Harry Potter ride at Universal's Island of Adventure. Like other rides that are centered around the wizard world, the park's latest addition aims to bring fans closer to the fantasy by allowing them to encounter realistic representations of the characters and immerse them into magical settings.
6.2
Score
Popularity
Activity
Freshness
50
Pop-Up Investment Eateries
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
<
49
Food-Focused Automotive Pop-Ups
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
<
48
Underwater Train Voyages
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
<
47
Social Media Music Ambassadors
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
<
46
Dessert-Decorating Workshops
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
<
45
Commemorative Taxi Carriages
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
<
44
Mixed Reality Cognac Displays
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
<
43
Wild Yeast Beers
Wild Yeast Beers
Black Project's Collection of Spontaneous Fermentation Beers are Ultra-Exclusive
<
42
Personalized Museum Recordings
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
<
41
Virtual Reality Advertisements
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
<
40
Wizard-Themed Thrill Rides
Wizard-Themed Thrill Rides
Universal's Island of Adventure Announced a New Harry Potter Ride
<
39
Aerial Eclipse-Viewing Parties
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
<
38
Haunted Gaming Experiences
Haunted Gaming Experiences
'The Haunted Experience' a Brave Gamer to Play in a Haunted House
<
37
Interactive On-Campus Marketing Campaigns
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
<
36
Cycling Studio Ambassador Programs
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
<
35
3D-Printed Dating Pop-Ups
3D-Printed Dating Pop-Ups
Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
<
34
Interactive Light-Up Installations
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
<
33
Snack-Sampling Picnics
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
<
32
Weekly Summer Cocktail Sessions
Weekly Summer Cocktail Sessions
The Belvedere Sunset Sessions Take Place Each Week at Sky Garden
<
31
Unbranded Phone Case Designs
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
<
30
Fortune-Telling Food Trucks
Fortune-Telling Food Trucks
Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas'
<
29
Holistic Wellness Conferences
Holistic Wellness Conferences
The W.E.L.L. Summit Aims to Provide a 360-Degree View of Wellness
<
28
Musical Soda Campaigns
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
<
27
Tequila Drinking Fountains
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
<
26
Custom Candy Contests
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
<
25
VR Champagne Tastings
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
<
24
AR Shopping Apps
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
<
23
Snack-Sampling Conveyors
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
<
22
Customized Cookie Gifts
Customized Cookie Gifts
Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
<
21
CG Beverage Displays
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
<
20
Edible Fruit-Flavored Mists
Edible Fruit-Flavored Mists
Bompas & Parr's 'Future Forest' Boasts Multi-Sensory Experiences
<
19
Animatronic Order-Taking Robots
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
<
18
High-Tech Pop-Up Barbershops
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
<
17
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
<
16
Mobile Nap Trailers
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
<
15
Facial Hair Galleries
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
<
14
Interactive Fast Food Windows
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
<
13
Instant Photography Pop-Ups
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
<
12
Intelligent Vending Machines
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
<
11
Empowering Footwear Stores
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
<
10
Multi-Sensory Beverage Pop-Ups
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
<
9
TV-Watching Retreats
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
<
8
VR Gin Tours
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
<
7
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
<
6
Bespoke Wimbledon Beer Pop-Ups
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
<
5
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
<
4
Gaming App Pop-Up Cafes
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
<
3
Immersive Sci-Fi Hotels
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
<
2
Sensorial Festival Activations
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
<
1
Summer Wine Brand Activations
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
<