For the launch of one of its newest male grooming products, the 3-in-1 i-Shaper Trimmer, Panasonic created the Tash Modern hair galleries. The unconventional exhibition celebrates the eclectic mix of hair styles that the men of London sport, particularly in the Shoreditch area.
In the space, visitors have the chance to marvel at portraits that were snapped expressly for the special exhibition, pieces of living human art and partake in a complimentary barber session on-site.
In its research, Panasonic has found that "more than two-thirds of British men are re-styling their facial hair on a monthly basis, and three-quarters of bearded males rank themselves a 7.5 out of 10 for attractiveness." The Tash Modern exhibition celebrates personal expression and facial hair of all styles.