Hosted every Wednesday through Thursday at Sky Garden's City Garden Bar in London, the Belvedere Sunset Sessions series kicked off the 2017 season with an event centered around a music performance. The series aims to showcase Britain's grass roots talent throughout the summer 2017 season. The series of events will start on Wednesdays, Thursdays and Fridays at 6:30PM, while the Saturday night series will kick off at 9:30PM.
The launch event for the 2017 Belvedere Sunset Sessions season boasted a performance by artist Ray BLK at sunset, offering stunning views of the city as guests enjoyed the signature Belvedere cocktails exclusively available at the Garden Bar for the duration of the series. Signature cocktails offered this year include the Belvedere Citrus Spritz, Rose Garden Spritz and the Eucalyptus Garden Spritz.
What's Driving This Trend
- Grass Roots Performance Series
- Creating a platform to showcase local talent in various industries will help to unearth new talent and foster community support
- Exclusive Event Series
- Creating exclusive events for limited time periods can help to increase demand and interest in products or services
- Signature Cocktail Series
- Creating unique and exclusive products can increase customer loyalty and generate buzz around a brand
Who This Affects Most
- Hospitality and Event Management
- There is potential to disrupt the traditional hospitality and event management industry by offering unique and exclusive experiences for guests
- Music and Entertainment
- By providing a platform for local talent, there is an opportunity to disrupt the music and entertainment industry and introduce new and diverse artists to wider audiences
- Beverage and Alcohol
- Creating signature cocktails and limited time offerings can help to disrupt the traditional beverage and alcohol industry and generate greater interest in a brand's products
