In an effort to reach college-aged consumers, pureLYFT, has begun recruiting student ambassadors to promote its caffeinated stir sticks on campuses across the country. Not only do these ambassadors make sure the products are available to college students, but they also leverage the power of social media to extend brand awareness beyond their immediate campus setting.
pureLYFT is an all-natural caffeine stir stick that can be mixed into nearly any beverage. The product is particularly targeted at young consumers who are often looking for an extra energy boost when studying or before a night out with friends.
To make sure that its target audience is aware of the product, pureLYFT has hired dozens of student ambassadors to give out a weekly supply of 20 stir sticks on campus in places such as the library, cafeteria or sports arenas. The brand largely looks for ambassadors with extensive social media followings, whose use of the product is sure to be noticed by followers attending other institutions where brand ambassadors may not be present.