The August 2017 social media trends show that those online networks are more than just digital platforms. Social media transcends the internet, with thousands of real-world products that have emerged specifically to appease people's online followings.
As one might expect from such visual media, the cosmetics industry has embraced the social in both marketing and the products themselves. Karrueche's Fem Rosa Colourpop makeup collection is meant to make YouTubers and Snapchatters look better in videos, and the Woosh Eye Stamper is a quick and easy way to apply eyeliner, letting wearers focus on content rather than appearance.
Of course, the digital sphere itself is still a hotbed of activity. Recently, Apple introduced a new set of emojis with a bent towards inclusion, and Snapchat's new multi-snap feature lets user record multiple videos in succession.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
