This year, New York's Empire State Building will glow "emoji yellow" in celebration of World Emoji Day 2017.
The stunt is set to take place in the evening and aims to put a smile on millions of faces. The colorful lighting change of Manhattan's iconic tower is set to glow the same yellow as the 2,666 emojis currently on the official Unicode Standard list -- icons that have permanently altered digital correspondence.
July 17 has remained the selected date for National Emoji Day, as its the day that appears on the emoji icon for "calendar." The New York light show serves as a reminder of the power of communication and technology as emojis are more than humorous icons, they're emblematic of modern culture.