The CHOP5 Salad Kitchen recently launched a photography event called the 'CHOP5 Salad Kitchen’s Dine, Blog & Shoot,' which introduced local influencers to its photogenic menu of salads, bowls and wraps. The social media-focused event was led by a local creative director and gave attendees the chance to improve their photography skills with a focus on the eatery's better-for-you food menu.
Aiming to connect with young, influential digital consumers, many restaurants, cafes and CPG brands are launching photography kits, in-house studio stations and external workshop events as a means of expanding their social reach, while also helping consumers level up their photo-taking skills. Other examples of Instagram-focused food and beverage photo workshops that have been launched include gin brand Beefeater's 'Beefeater Stills' and Haagen-Dazs' 'My Extraordinary Life' pop-up.
Why This Trend Is Growing
- Social Media-focused Food Photography Events
- Restaurants, cafes, and CPG brands are launching photography events and workshops to cater to young digital consumers and expand their social reach.
- Photography Kits and Studio Stations
- Many food and beverage brands are providing photography kits and in-house studio stations to help consumers improve their photo-taking skills and promote their products on social media.
- Instagram-focused Food and Beverage Photo Workshops
- Various brands, such as Beefeater and Haagen-Dazs, have launched Instagram-focused workshops to engage users and create buzz around their products.
Industries Being Reshaped
- Food & Beverage Industry
- Restaurants, cafes, and CPG brands in the food and beverage industry can leverage photography events and workshops to connect with digital consumers and enhance their social media presence.
- Photography Equipment Industry
- The demand for photography kits and in-house studio stations is expected to rise as more food and beverage brands seek to provide consumers with tools to enhance their photo-taking skills.
- Social Media Marketing Industry
- The rise of Instagram-focused food and beverage photo workshops presents opportunities for social media marketing agencies to collaborate with brands and create engaging content that resonates with digital consumers.
