It's been a particularly challenging year for all businesses, small businesses in particular, and Time Out is teaming up with Instagram to show some love to this community. The virtual Experience:LDN festival hosted live on Instagram will have cooking classes, crafting workshops and cocktail-making tutorials that help to support local businesses, especially those run by Black, Asian and minority ethnic people, women and LGBT+ owners.
On the platform, Instagram users are encouraged to buy gift cards and make food orders using Instagram's newest features, and use the Support Small Businesses sticker on their Instagram Stories.
As well as extending support to the community in London, Time Out and Instagram will be offering the same experience to New York City with Experience:NYC.
Image Credit: Time Out London