The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram

The Insta Stories Festival, promoting Stories on Instagram, was recently held in Cologne as part of the culmination of Wieden + Kennedy Amsterdam's global, multi-channel 'Stories Are Everywhere' campaign.

At the festival, young social media users gathered along with notable attendees like German influencer Dagi Bee to enjoy—and take photos of—a large-scale BOOM BOOM BANG BANG confetti cannon, a donut wall, an Oguturi boom forest and a variety of Stories inspired by the on-site activations.

While there are many social media campaigns that are executed solely online, a number of brands are now experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others.