The Woosh Eye Stamper Makes Eye Shadow Application Effortless

 - Jul 20, 2017
References: wooshbeauty & cosmopolitan
The innovative angular shape of the Woosh Eye Stamper is enabling consumers to achieve salon quality looks from the comfort of their own homes.

The V-shaped brush applicator lets users stamp the eye shadow in their desired spot, achieving looks that range from a coy cat eye to a bold smokey eye. The back end of the product features a thinner brush which is used for blending the eye shadow to refine the dynamic look. The innovative shape of this brush creates the perfect outline to guides users toward more complicated looks.

Makeup is being worn by the much younger Gen Z, who typically have beginner knowledge in makeup application and limited practice. Products like the Woosh Eye Stamper are reflective of a new market created by the demographic which focuses on assisting novice makeup wearers to achieve complicated applications with greater ease.