YouTube lets people be their unvarnished selves and gain audiences in the hundreds of thousands or more, and React.ly is a new social media platform that is focusing in on that side of the streaming site.
Reaction videos are among the most popular and beloved genres on YouTube. React.ly is designed specifically for sharing these types of videos, letting users react both to external content and to internal, original content shared by other friends and followers on the site.
The site makes use of all the most popular aspects of other successful social media enterprises. It uses a follower-based system similar to Twitter and Instagram, and it allows users to put fun and quirky filters over top of their reaction videos as initially popularized by another massive social media hit, Snapchat.