'Joon Airline' is Air France's latest attempt to target the Millennial market.
Launching this fall, Joon is an air travel experience for the "young and connected." The company offers medium-haul, low-cost flights out of Paris with original products and services that reflect Air France's branding. The cabin crew will be dressed in a chic electric blue uniform complete with white stripes to symbolize the "dynamic attitude" of the airline.
This experience-based airline is appealing to the market with a bold 1960s-inspired design that's infused with connectivity and digitization. 'Joon' phonetically echoes 'jeune,' the french word for young, creating a lifestyle brand with opportunities that extend past the traditional "fare and flight" experience.
'Joon' is a cheaper flight alternative for millennials who seek experience-based travel opportunities while meeting the demographic's requirements for authenticity and connectivity.
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