'Joon Airline' is Air France's latest attempt to target the Millennial market.
Launching this fall, Joon is an air travel experience for the "young and connected." The company offers medium-haul, low-cost flights out of Paris with original products and services that reflect Air France's branding. The cabin crew will be dressed in a chic electric blue uniform complete with white stripes to symbolize the "dynamic attitude" of the airline.
This experience-based airline is appealing to the market with a bold 1960s-inspired design that's infused with connectivity and digitization. 'Joon' phonetically echoes 'jeune,' the french word for young, creating a lifestyle brand with opportunities that extend past the traditional "fare and flight" experience.
'Joon' is a cheaper flight alternative for millennials who seek experience-based travel opportunities while meeting the demographic's requirements for authenticity and connectivity.
Why This Trend Is Growing
- Millennial-targeted Airlines
- Airline companies are targeting the younger generation through experience-based travel with unique services and products and bold designs.
- Low-cost Flights for Millennials
- Companies are now offering low-cost flights for millennials that prioritize experience over affordability.
- Lifestyle Airline Brands
- The launch of 'Joon' has brought up the trend of the growth of lifestyle airline brands that offer more than just air travel services.
Industries Being Reshaped
- Airlines
- Airlines are tapping into the millennial market by offering unique travel experiences and affordable flights.
- Travel and Tourism
- Travel and tourism is putting a greater emphasis on the experience aspect of travel in order to meet the demands of the younger generation.
- Fashion and Design
- Fashion and design are playing a key role in the launch of millennial-targeted airlines like 'Joon' by creating bold and modern designs to appeal to a younger demographic.
