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'Joon' Airline is a Travel Experience for a Younger Demographic

 - Jul 21, 2017
References: corporate.airfrance & brandchannel
'Joon Airline' is Air France's latest attempt to target the Millennial market.

Launching this fall, Joon is an air travel experience for the "young and connected." The company offers medium-haul, low-cost flights out of Paris with original products and services that reflect Air France's branding. The cabin crew will be dressed in a chic electric blue uniform complete with white stripes to symbolize the "dynamic attitude" of the airline.

This experience-based airline is appealing to the market with a bold 1960s-inspired design that's infused with connectivity and digitization. 'Joon' phonetically echoes 'jeune,' the french word for young, creating a lifestyle brand with opportunities that extend past the traditional "fare and flight" experience.

'Joon' is a cheaper flight alternative for millennials who seek experience-based travel opportunities while meeting the demographic's requirements for authenticity and connectivity.