Air France and Matthias Giroud Crafted Recipes for La Première Guests
Laura McQuarrie — August 8, 2025 — Lifestyle
References: corporate.airfrance & wallpaper
Taste perception changes at high altitudes, leading Air France and Matthias Giroud—celebrated partnered with chef-mixologist—to develop a collection of alcoholic and non-alcoholic cocktails to enhance inflight experiences and delight La Première customers.
In all, there are three exclusive signature cocktails to savor—one with alcohol, one low-alcohol and an alcohol-free version. The bitter, zesty Belle Époque puts a refreshing spin on the Negroni with orange hydrosol. Parfum de France, the low-alcohol option, is sweet, fruity, and pays homage to France's world-class wines. A far cry from alcohol-free cocktails that fall flat, L’Éveil defies expectation as a spicy, tangy recipe prepared with cranberry juice infused with mint, lime juice, an aromatic leaf bouquet and ginger.
All three cocktails, exclusively served in the La Première cabin, were inspired by Air France’s core values: elegance, pleasure and respect.
In all, there are three exclusive signature cocktails to savor—one with alcohol, one low-alcohol and an alcohol-free version. The bitter, zesty Belle Époque puts a refreshing spin on the Negroni with orange hydrosol. Parfum de France, the low-alcohol option, is sweet, fruity, and pays homage to France's world-class wines. A far cry from alcohol-free cocktails that fall flat, L’Éveil defies expectation as a spicy, tangy recipe prepared with cranberry juice infused with mint, lime juice, an aromatic leaf bouquet and ginger.
All three cocktails, exclusively served in the La Première cabin, were inspired by Air France’s core values: elegance, pleasure and respect.
Trend Themes
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Altitude-adapted Mixology — The creation of cocktails designed to maintain their flavor profile at high altitudes addresses sensory changes experienced during air travel.
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Multi-abv Beverage Offerings — The introduction of mixed ABV options in flight caters to diverse customer preferences, reflecting a broader trend towards personalized beverage experiences.
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Gourmet Inflight Services — By providing curated, exclusive cocktails, airlines are reshaping inflight culinary offerings to enhance customer satisfaction and brand differentiation.
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Altitude-adapted Mixology — The creation of cocktails designed to maintain their flavor profile at high altitudes addresses sensory changes experienced during air travel.
Industry Implications
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Aviation — The aviation industry can benefit from integrating gourmet beverage options, enhancing premium services to satisfy discerning passengers.
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Hospitality — The hospitality sector can explore partnerships with mixologists to deliver unique, customizable drink experiences that heighten customer engagement.
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Beverage Manufacturing — Beverage manufacturers have the opportunity to develop new product lines that cater to diverse taste preferences and functional needs during travel.
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Aviation — The aviation industry can benefit from integrating gourmet beverage options, enhancing premium services to satisfy discerning passengers.
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