SWISS airline will soon be introducing its first own-creation cocktail, the SWISS Alpine Essence, to its onboard drink list. The SWISS signature cocktail was developed with award-winning bartender Sarah Madritsch and Zurich’s IGNIV by Andreas Caminada Bar to convey the lightness and freshness of the Alps.
This cocktail is made with dry white vermouth and elderflower syrup, refreshing crème de menthe, white crème de cacao, and citrus and herbal notes for a concoction that's reminiscent of a floral white negroni.
As of July 2025, SWISS Alpine Essence will be offered in first and business class on long-haul flights. In September 2025, the drink will join SWISS’ buy-on-board menu on short-haul flights, so that economy passengers can experience it as well.
Key Themes Behind This Trend
- In-flight Mixology Experiences
- Airlines are collaborating with expert mixologists to offer unique cocktail creations that enhance the premium travel experience.
- Locally-inspired Beverages
- Travel companies are crafting signature drinks that capture the essence and flavors of their home regions to differentiate their inflight services.
- Premium Economy Upsell
- Introducing high-quality products like signature cocktails in economy cabins encourages passengers to opt for enhanced inflight experiences.
Where This Applies
- Airline Industry
- Airlines are innovating their services by incorporating custom-made drink offerings that provide passengers with a taste of local luxury.
- Hospitality and Tourism
- The sector is leveraging regional and artisanal beverage creation to enrich guest experiences and connect them to local cultures.
- Culinary Arts
- The collaboration between airlines and celebrated mixologists points to a growing trend in gourmet expansion within the travel industry.
