The 'West Elm Pinterest Style Finder' is a new online tool powered by artificial intelligence that helps furniture lovers effortlessly find pieces of decor that will match a desired aesthetic of a Pinterest board.
To use the tool, users are asked to locate a Pinterest board that matches their style. From there, the West Elm Pinterest Style Finder uses AI to locate products from West Elm that closely match the selected inspirational board on Pinterest. The software behind this tool is the same as Pinterest's Lens tool, which identifies colors and patterns.
While it is common for people to search Pinterest for home decor inspiration and then go window shopping on the web for items that will suit their desired style, this tool has the potential to immensely simplify one's searches.