To promote its snack-sized product range—as well as celebrate National Ice Cream Day this year—Wall's will be driving a "snack-sized" ice cream van across select destinations in London and giving fans the chance to snag a treat by "paying" with an emoji.
Some of the Snackable treats that fans will be able to get their hands on include the Feast Sandwich, the Solero Strawberry Smoothie and the Wall's Duo. To sample a free treat, passersby will be able to message a secret code to the brand on Twitter with the #GoodbyeSerious hashtag.
Wall's small-scale ice cream truck, Snackable range and #GoodbyeSerious campaign promise to bring smiles to the faces of locals and visitors alike and deliver much-needed refreshment in the heat of the summer months.
Why This Trend Is Growing
- Snack-sized Product Range
- Opportunity to create and market smaller-sized versions of popular products to cater to on-the-go and portion-conscious consumers.
- Digital Engagement with Customers
- Disruptive innovation opportunity in using social media platforms like Twitter and emojis as a form of payment or communication with customers.
- Branded Experiential Marketing
- Opportunity to engage with consumers through unique and interactive marketing initiatives like a snack-sized ice cream van.
Industries Being Reshaped
- Food and Beverage
- Innovation opportunities in developing and marketing new snack-sized food and beverage products for convenience and portion control.
- Digital Advertising and Marketing
- Disruptive innovation opportunities in using social media platforms and digital engagement strategies to connect with customers and promote products.
- Event Planning and Experiential Marketing
- Opportunity to create unique and memorable experiences for consumers through branded events and experiential marketing campaigns.
