With a growing number of college-aged kids taking an interest in physical fitness, SoulCycle has launched its very own College Ambassador Program. With the goal of showing more students the benefits of indoor cycling, the program aims to introduce a new generation of consumers to the fitness brand.
The SoulCycle College Ambassador Program is relatively new program that involves recruiting students to promote the SoulCycle brand on their campus. By organizing events, group rides and promoting the brands on social media, the SoulCycle College Ambassadors help to introduce their peers to the SoulCycle community. When picking its SoulCycle College Ambassadors, the brand not only looks for those with strong interpersonal skills, but also those with strong a social media following. This is particularly important, as health and wellness bloggers are extremely popular among college-aged consumers.