The Shipt college student membership program is being added to the brand's offerings to provide college students with same-day delivery of a wide range of products.
The program for students is priced competitively at $4.99 per month, and provides them with access to all the various perks that come with a Shipt membership. The program is launching in a timely manner to coincide with the back to school season that's beginning to gain momentum now as the midpoint of summer arrives. The brand is also unveiling its second phase of a collaboration with Issa Rae to help empower underrepresented voices in creative industries with the Help of Howard University students.
Chief Marketing Officer Alia Kemet commented on the Shipt college student membership program saying, "Shipt is incredibly proud to make the convenience and simplicity of same-day delivery even more accessible and affordable for college students nationwide. Who knows better what college students want than students themselves? As a proud Howard University graduate myself, I was thrilled to work alongside these bright creative minds. The students did a brilliant job creating a best-in-class campaign while gaining real-world experience."
Key Themes Behind This Trend
- Competitively Priced Student Memberships
- The Shipt college student membership program is priced competitively at $4.99 per month, making same-day delivery more accessible and affordable for college students nationwide.
- Back to School Delivery Solutions
- The launch of the Shipt college student membership program coincides with the back to school season, providing students with convenient same-day delivery of a wide range of products.
- Empowering Underrepresented Voices
- Shipt is collaborating with Issa Rae and Howard University students to empower underrepresented voices in creative industries, creating a best-in-class campaign that gives students real-world experience.
Where This Applies
- Delivery Services
- The Shipt college student membership program offers same-day delivery of various products, disrupting traditional delivery services and catering specifically to college students.
- E-commerce
- By providing competitively priced student memberships, the Shipt college student membership program disrupts the e-commerce industry by targeting the unique delivery needs of college students.
- Creative Industries
- The collaboration between Shipt, Issa Rae, and Howard University students empowers underrepresented voices in creative industries, offering disruptive innovation opportunities for inclusivity and diversity.
