The Gopuff Student FAM membership is a new full access tier for college and university students to help them take advantage of the FAM membership in a decidedly more cost-effective way. The membership is priced at $3.99 per month, which comes in at 50% off the original FAM membership and can also be subscribed to at $39.99 per year for even more savings. Subscribers can enjoy unlimited free deliveries with $0 fees along with additional perks like 30% price reductions on more than 100 essentials and much more.
CEO Yakir Gola spoke on the Gopuff Student FAM membership saying, "In 2013, we founded Gopuff in Philadelphia on our college campus with the premise of improving college students' lives. Today, we are excited to introduce our Student FAM membership which, at only $3.99 a month, is a no-brainer for all college students. We are proud to bring significant value and convenience to more than 1,000 college campuses across the country.”
Key Themes Behind This Trend
- Affordable Student Memberships
- The Gopuff Student FAM membership offers college students a cost-effective way to access unlimited free deliveries and exclusive discounts.
- Discounted Subscription Model
- By offering a discounted price of $3.99 per month, Gopuff attracts more college students to subscribe to their FAM membership.
- Enhanced Campus Convenience
- The Gopuff Student FAM membership provides added value and convenience to college students by offering discounted prices on essential items and free deliveries.
Where This Applies
- E-commerce
- The Gopuff Student FAM membership reflects a growing trend in the e-commerce industry to offer targeted and affordable subscription options to specific customer segments.
- Food Delivery
- The discounted Gopuff Student FAM membership disrupts the food delivery industry by providing college students with a more affordable and convenient way to have essentials delivered to their doorsteps.
- Retail
- Through the Student FAM membership, Gopuff disrupts the retail industry by offering college students discounted access to a wide range of essential items with unlimited free deliveries.
