In attempt to connect with younger buyers, Nike and Instagram will be teaming up to create a new retail platform for the sneaker company.
Instagram plans to expand beyond photo sharing, branching out into the retail world to capitalize on the thousands of young consumers who spend hours scrolling the app daily. Instagram implemented a "shopping tag" which allows companies to create links to its retail website directly through a shared photo. Nike will be taking advantage of this feature, recently announcing its intention to partner with the social media app.
Consumers will soon have the ability to shop directly from Nike's Instagram feed which offers users streamlined access to retail venues. The popularity of social media sites has caused companies to seek additional sources of revenue, prompting new and creative ways to sell goods to younger consumers.