Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,296 inspiring examples.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,407 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,407 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,296 cutting edge ideas.

Social Media Sneaker Sales

Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers

— July 6, 2017 — Pop Culture
In attempt to connect with younger buyers, Nike and Instagram will be teaming up to create a new retail platform for the sneaker company.

Instagram plans to expand beyond photo sharing, branching out into the retail world to capitalize on the thousands of young consumers who spend hours scrolling the app daily. Instagram implemented a "shopping tag" which allows companies to create links to its retail website directly through a shared photo. Nike will be taking advantage of this feature, recently announcing its intention to partner with the social media app.

Consumers will soon have the ability to shop directly from Nike's Instagram feed which offers users streamlined access to retail venues. The popularity of social media sites has caused companies to seek additional sources of revenue, prompting new and creative ways to sell goods to younger consumers.
Trend Themes
1. Direct Social Media Retail - The rise of social media platforms as retail channels presents an opportunity for brands to sell products directly to consumers through the integration of shopping features.
2. Youth-focused Marketing - Connecting with younger buyers through social media platforms like Instagram offers brands the chance to target and engage with a highly desirable demographic.
3. Innovative Sales Strategies - Companies are leveraging social media platforms and their features to devise new and creative ways to sell goods, fostering disruptive innovation in retail.
Industry Implications
1. Sporting Goods - The partnership between Nike and Instagram highlights the potential for disruptive innovation within the sporting goods industry by integrating social media platforms as direct retail channels.
2. Social Media - Social media platforms, such as Instagram, are exploring ways to expand beyond photo sharing and disrupt the retail industry by becoming a new avenue for online shopping.
3. Marketing and Advertising - The increasing popularity of social media sites necessitates innovative sales strategies, driving disruptive innovation in marketing and advertising to effectively reach and engage with younger consumers.
6.1
Score
Popularity
Activity
Freshness