Snapchat's 2021 basketball campaign is set to take off, following a tumultuous year of cancellations and uncertainty. For the past few seasons, Snap Inc. has partnered with the league to generate original content for the younger demographic. Through the partnership, the social media app posts highlights and recaps from every game, helping to engage those who can't be there.
In an official statement, the brand stated “There’s nothing like the spectacle of a basketball arena at game time. It sends our senses into overdrive—the sounds of swooshes and buzzers, the scent of stadium concessions, the bright strobe lights, the high-fives that really slap, the silences so immense they’re almost deafening. It’s an experience that can’t be replicated anywhere, except on Snapchat."
Image Credit: National Basketball Association/Snap Inc.