Instagram recently announced Commerce Eligibility Requirements for Instagram Shopping that will increase the number of businesses and creators that can sell items on the platform. The new commerce Eligibility Requirements will take effect beginning on July 9th and will be active in all regions where Instagram Shopping operates. However, the platform did not indicate how many followers an account will have to have before it can be eligible to sell products. Increasing the number of people that can sell products on the platform will drive more sales through Instagram.
The new Commerce Eligibility Requirements follow the direction of the platform, as it has been attempting to increase shopping opportunities for users. In 2016 the platform launched shopping tags and following that it created shopping capabilities through stories.
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