Sephora Products are Now Available Through Instagram Checkout
Daniel Johnson — June 25, 2020 — Business
References: sephora & mobilemarketer
Sephora was recently launched on Instagram checkout, allowing consumers to buy items digitally though Instagram feeds or stories. Members of the Instagram loyalty program will be able to earn Beauty Insider points from Sephora purchases. Over 80 different brands will be available through Sephora's presence on Instagram checkout, including Drunk Elephant, Milk, Makeup, and more.
Carolyn Bojanowski, the senior vice president and general manager of eCommerce at Sephora, made a statement about the new launch, "Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we're always looking for new ways to enhance that beauty journey."
Image Credit: Sephora
Carolyn Bojanowski, the senior vice president and general manager of eCommerce at Sephora, made a statement about the new launch, "Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we're always looking for new ways to enhance that beauty journey."
Image Credit: Sephora
Trend Themes
1. Instagram Checkout for Retail - The launch of Instagram checkout for retail allows for seamless digital purchases through the popular social media platform, providing new opportunities for brands to expand their online presence and reach customers.
2. Social Media Integration in E-commerce - The integration of social media platforms like Instagram into the e-commerce experience creates opportunities for brands to leverage their social media communities to drive sales and engage with customers in a more direct and convenient way.
3. Loyalty Programs on Social Media - The introduction of loyalty programs on social media platforms such as Instagram enables brands to reward loyal customers, build brand loyalty, and incentivize repeat purchases through these digital channels.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage Instagram checkout to streamline the purchase process, allowing customers to easily buy products showcased on their social media accounts.
2. E-commerce and Retail - The integration of Instagram checkout presents a disruptive opportunity for e-commerce and retail brands to provide a seamless shopping experience within the social media platform itself, reducing friction and increasing sales potential.
3. Marketing and Advertising - Marketers and advertisers can tap into the potential of social media checkout to enhance their campaigns, leveraging the convenience and reach of popular platforms like Instagram to drive conversions and measure ROI more effectively.
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