Karrueche Tran's latest collaboration with ColourPop is a video vixen cosmetics collection.
The 'Fem Rosa' collection features consists of an eye shadow palette, a complexion trio, and lip glosses. This collection of rose-inspired cosmetics is able to take your makeup look from romantic to femme fatale in a few easy swipes. Most of the colors in this video vixen cosmetics collection range from an of-the-moment rosy hues to feminine mauves. In addition, each item in the collection ranges in price from six dollars to $16.
Rose-covered packaging continues the Fem Rosa theme and gives the collection a romantic and flirty feel. Last August, Karrueche and ColourPop released a lipstick collection. It was so successful that the pair decided to bring back to collaboration with this three piece collection.
Key Themes Behind This Trend
- Rose-inspired Cosmetics
- Opportunity to innovate in the creation of cosmetics inspired by flowers other than roses
- Affordable Makeup
- Opportunity to innovate in creating good quality makeup while still keeping the price low
- Celebrity Collaborations
- Opportunity to innovate in partnerships with celebrities to create cosmetics collections
Where This Applies
- Cosmetics
- Opportunity for companies to create unique cosmetics inspired by nature or with celebrity collaborations at affordable prices
- Fashion
- Opportunity to expand to cosmetics collections in collaboration with makeup companies as an additional revenue stream
- Social Media
- Opportunity for influencers to partner with cosmetics brands to develop unique makeup collections targeted to their followers
