Generally, social networks look to entice as many users to join as possible, but MTBNB isn't a standard social network. The startup website is focused on a niche group: mountain bikers. It hopes to create a safe, friendly, and encouraging environment for those off-roaders to connect with one another and foster a stronger community around the world.
Mountain bikers tend to be travelers by nature — a biker can only ride their local trails so many times before they need to hit the road and find somewhere new to ride. MTBNB aims to not only connect bikers with one another, but it hopes to encourage them to offer up tips on the best local trails and to even offer rooms for fellow riders who are coming through town.
Why This Trend Is Growing
- Niche Social Networks
- Creating social networks dedicated to specific interest groups can foster strong and engaged communities.
- Travel and Adventure Communities
- Connecting travelers, adventurers, and off-roaders can create opportunities for local business to serve a new customer base.
- Sharing Economy
- Connecting bikers who offer rooms for fellow riders creates opportunities for the sharing economy to grow.
Industries Being Reshaped
- Hospitality
- Offering rooms and services for fellow off-roaders coming through town creates opportunity for the hospitality industry.
- Outdoor Recreation
- Creating a social network for mountain bikers can foster growth and connection within the outdoor recreation industry.
- Travel and Tourism
- MTBNB has the potential to disrupt the traditional travel and tourism industry by connecting mountain bikers with insider tips and local resources.
