Golden, Colorado-based Yeti Cycles has launched a new mountain bicycle that is designed to help shorter riders achieve a high degree of performance.
The 'SB135' is a mountain bicycle that was designed in such a way that its small and extra-small sizes use totally different frames rather than cutting corners through a one-size-doesn't-fit-all approach. More specifically, these two sizes make use of different swingarms allowing them to fit riders as short as 4'11" while maintaining a low-slung profile and still leaving enough room for water bottle storage.
What's more, these intelligent design specs will also generally appeal to riders who aren't as obsessed with speed as they do specific types of movements such as jumping and bouncing on their way down trails.
Ultimately, the 'SB135' serves as a fine example of catering to different physical demographics in the cycling sector.
Image Credit: Yeti
Key Themes Behind This Trend
- Demographic-specific Bicycles
- Designing bicycles specifically for different physical demographics opens up a market with diversified preferences
- Intelligent Design Specs
- Applying intelligent design specs for bicycles that cater to specific movements have competitive advantages
- Low-slung Mountain Bicycles
- Low-slung mountain bicycles cater to rider's different preferences on balance, stability, and speed of the bicycle.
Where This Applies
- Bicycle Manufacturing
- Companies that manufacture bicycles can benefit from targeting different physical demographics and using intelligent design specs for specific movements.
- Outdoor Recreation
- Outdoor recreations such as adventure tour guides need bicycles that accommodate all body types and preferences to enhance customer experiences.
- Physical Therapy
- Physical therapists can use bicycles designed for specific physical demographics as exercise equipment with customized rehabilitation regimes.
