Cycling has undergone a renaissance in urban settings in response to congested public transport and a heightened awareness of our environmental foot prints -- this major upheaval calls for an increase in bike safety innovations. These examples ensure that mass amounts of eco-commuters are equipped with the most up to date life saving technology.
Collapsible helmets which can provide just as much durability as they do portability are posing as solutions to clunky headwear, encouraging more commuters to wear the protective gear. Invasive bike bells can ring throughout the speaker systems of nearby vehicles, reminding drivers that they're sharing the road with a more vulnerable commuter. Additionally, space-highlighting bike lights create a luminous protective ring around the cyclist, enhancing visibility, and ensuring vehicles provide the cyclist with the legally required space to over-take them safely.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
