'Dirty Bones' is a newly opened London hot spot that's offering guests 'foodie instagram packs' along with their meals to help heighten diners' social media profiles.
The free kits come equipped with a LED camera light, a multi-use charging device, a clip-on wide angle camera lens, a tripod and a selfie stick. The restaurant, which has been designed with the "Instagram Universe" in mind, calls upon the budding online foodie culture – which has seen an increase in consumers compulsively sharing what they're eating. Dirty Bones' kits complement this culture by providing the tools necessary to get the perfect shot, regardless of lighting or time of day. In turn, guests' are sharing high quality images of their plates, providing free advertising for the establishment.
What's Driving This Trend
- Foodie Instagram Culture
- Opportunity to create products or services that cater to the growing trend of sharing food pictures on social media platforms.
- Social Media Marketing Tools
- Potential for innovative tools and technologies to help businesses and individuals optimize their social media presence and engagement.
- User-generated Content Promotion
- Opportunity for businesses to encourage and incentivize customers to generate and share content related to their products or services.
Who This Affects Most
- Hospitality
- Disruptive innovation potential in offering social media-friendly amenities and experiences to enhance customer satisfaction and engagement.
- Technology
- Opportunity to develop innovative camera accessories and photo-editing apps to cater to the increasing demand for high-quality photos on social media.
- Marketing and Advertising
- Potential to create new strategies and techniques that leverage user-generated content to promote brands and products effectively.
