Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Social Media Music Ambassadors

The Apple Music Ambassadors Use Twitter to Promote the Service

— July 13, 2017 — Marketing
In an effort to promote its streaming service, Apple has hired a third-party marketing company called Social Chain to begin hiring Apple Music Ambassadors at universities across the UK. However, instead of simply running on-campus events or handing out flyers, all of the marketing efforts on concentrated on social media.

The Apple Music Ambassador program involves students sharing links to various Apple Music content on Twitter. Each ambassador is given a unique affiliate link, which is programmed to track the number of people that the ambassador recruits. Based on the number of other people they convince to sign up for the service, these ambassadors can receive rewards such as a 3 months of free Apple Music of other branded perks.

With many of the Apple Music Ambassadors having been hand-picked by Apple to leverage their online following to promote the service, the program demonstrates how campus marketing has shifted to social media.
Trend Themes
1. Social Media Ambassador Programs - Businesses are leveraging the online influence of social media users to promote their brand and offerings through ambassador programs.
2. Micro-influencer Marketing - Companies are targeting individuals with smaller but more engaged social media followings to promote their brand, as opposed to using high-profile influencers.
3. Affiliate Marketing on Social Media - Businesses are using affiliate marketing programs on social media to incentivize users to promote their products or services to their followers for a commission or reward.
Industry Implications
1. Streaming Services - Streaming services, like Apple Music, can leverage social media ambassador programs to expand their customer base and drive subscriptions through word-of-mouth marketing.
2. Marketing Agencies - Marketing agencies can help businesses create and manage social media ambassador programs to drive brand awareness and sales through targeted and authentic influencer marketing.
3. Higher Education Institutions - Higher education institutions can collaborate with businesses to provide valuable marketing and branding opportunities for students through social media ambassador programs and sponsored events.
1.1
Score
Popularity
Activity
Freshness